The “CROSSFUEL Challenge” is a 90 day transformation challenge for CROSSFUEL customers. CROSSFUEL will conduct ONE challenge over the course of 2018 with total prizes of $6,000 awarded and 1st place winners will be featured in inside fitness magazine.  There will be 6 winners IN total (three male AND three female) with prizing as following:  1st prize is $1,500 each ($750 in cash and $750 in crossfuel prouct at SRP) 2nd prize is $1,000 each ($500 in cash and $500 in crossfuel prouct at SRP) and 3rd prize is $500 each ($250 in cash and $250 in crossfuel prouct at SRP).  all gnc customers looking to enter contest will be given a b2g1 free promo code to purchase their starter pack.

How to Participate

To be considered an eligible participant in the 90 day challenge, participants must:

1. Register online at between august 1, 2018 and October 2 2018
2. Purchase a starter pack which includes purchase of any 3 CrossFuel branded products at your local GNC Canada stores.
3. Send us a picture of your GNC purchase receipt on the day you begin your challenge at
4. Take six “before” photos (requirements below)

All contestants should regularly use products by CrossFuel, purchased at GNC for at least three (3) months. Participants will also be required to submit six (6) “before” photos and six (6) “after” photos along with brief results summary. To be considered an eligible participant all of the above requirements must be submitted no later than 3 days after your 90 day transformation. Which for example if started on august 1 2018 challenge would end on October 30 2018 and need to submit by November 2 2018 or if started on October 2 2018 challenge would end on December 31 2018 and need to submit by January 3 2019

CrossFuel, corporate employees, and their immediate family members or employees and immediate family members of any of its subsidiaries and affiliates are not eligible for participation in the “CrossFuel challenge.” In additional CrossFuel challenge is not available for residents of Quebec.



In order to qualify for the Challenge, Participants must submit six (6) “before” and six (6) “after” photos. three (3) of the “Before” photos must be taken on the Challenge start date holding a newspaper from that same day to validate the date. “Before” Photos must be submitted with their “After” photos. “After” photos must be taken on the Participant’s Challenge end date. Full-body photos must be taken in the upright position. Photos must be submitted within three (3) days of the Participant’s Challenge end date. If the deadline is missed, email INFO@MYCROSSFUEL.COM for more information.

6 “Before” Photos Requirements:

  • One frontal view photo
  • One profile (side view) photo
  • One back photo
  • One frontal view photo holding newspaper
  • One back photo holding newspaper

6“ After” Photos Requirements:

  • One frontal view photo
  • One profile (side view) photo
  • One back photo
  • One frontal view photo holding newspaper
  • One profile (side view) photo holding newspaper
  • One back photo holding newspaper

Please avoid ‘selfies’ and pictures taken in a mirror


Additional Photo Requirements and Information:

  • 6 “Before” photos must be taken on the Challenge start date. “Before” Photos must be submitted within three days of the Challenge end date.
  • “After” photos must be taken on or before the Challenge end date. “Before” and “After” photos must be EMAILED together no later than three (3) days of the Challenge end date.
  • The file format for EMAIL photos is JPG.
  • The photos must be authentic, not altered or modified. If any photo tampering is evident Participant will be immediately disqualified.
  • The date on the paper or time stamp must match the day the Participant begins/ends their Challenge
  • The same type of clothing is recommended to be worn in all photos (athletic clothing preferred – sports bras, shorts, tank tops). Persons dressed in revealing clothing, no clothing or provocatively posed photos will automatically disqualify a Participant.
  • High-quality photos (300 dpi) are recommended. Each photo must be between one and six MB.
  • Participants should take the photos using a white or light-coloured solid backdrop for optimal visibility.


Must Include:

  • Participant name
  • Address/Phone Number/Email Address
  • Overall results – should include body weight change, loss/gain, clothing size change

Additional items such as videos, lifestyle photos, etc may be emailed to INFO@MYCROSSFUEL.COM to help demonstrate overall transformation.

Note: Once submitted the completed entry becomes the sole property of CROSSFUEL to be used in any manner deemed appropriate.



  • Challenge Registration: AUGST 1 2018 – OCTOBER 2 2018
  • Challenge Start: AUGUST 1, 2018
  • Challenge End: DECEMBER 31, 2018
  • Challenge Winners Selected and notified by JANUARY 14, 2019
  • Challenge Winners Announced by JANUARY 21, 2019

Note: CROSSFUEL will only judge Participants that successfully complete and submit all requirements of the Challenge on time. All Challenge requirements must be received by CROSSFUEL no later than 3 days after the Challenge end date.

Process for determining 90 Day Winners


  • The top 10 MALE and top 10 FEMALE Participants will be selected by a CROSSFUEL Head Office select committee.
  • Out of the 20 selected in the 90 Day Challenge, THREE (3) MALE and THREE (3) female winners will be selected by 3 Head Judges at Head Office. The final winner of the challenge will be determined in accordance with the selection process below.
  • Only Participants who successfully fulfill all requirements of the Challenge will be considered eligible for prizes.



  • Participants must be 18 years or older as of the first registration date.
  • All Participants must be residents of Canada.
  • Participants must use CROSSFUEL products purchased at GNC while competing in the CROSSFUEL Challenge.
  • Participant’s results must not be due to surgical procedures such as the lap band, gastric bypass, liposuction, HCG, HGH or other similar treatments. Additionally, body wraps and toning creams are discouraged.
  • Winners may be required to sign an affidavit attesting to their use of products purchased at CROSSFUEL during the challenge period.
  • Participants may also be required to sign a waiver.
  • All Participants must submit a completed registration form ONLINE at INFO@MYCROSSFUEL.COM in order to enter the contest.
  • CROSSFUEL Employees and all subsidiaries and affiliates of CROSSFUEL are not eligible to participate. Additionally, Franchise Owners, franchise employees and any family members of same will not be eligible to participate.



  • By entering, Participants agree to the following: I hereby grant CROSSFUEL an unlimited license to use my name, likeness, voice or written materials in any future CROSSFUEL publication, advertisement or promotion. I also certify that my testimonial or endorsement of the CROSSFUEL products is true and voluntary and provided of my own free will. I understand that I will not be entitled to receive any remuneration of any kind for the future use of my name, likeness, voice or written materials.
  • Participants agree to abide by these rules and warrant and represent that their entry is authentic, unaltered and their original work, and grant to CROSSFUEL the right to edit, publish, promote and otherwise, use their entries, without restriction, in any and all media, for any purpose whatsoever, and without further permission, notice or compensation.
  • All entries, and any copyrights therein, become the sole property of CROSSFUEL. Entries (photos, essays and/or supplemental material) will not be returned and may be used in any manner deemed appropriate by CROSSFUEL
  • Only one entry per person, per Challenge is permitted. CROSSFUEL must receive all materials no later than three days after the Participant’s Challenge end date. It is each participant’s responsibility to provide CROSSFUEL with the correct contact information. CROSSFUEL is not responsible for lost, late, misdirected mail entries due to insufficient postage or incorrect address or force majeure, typographical or other errors in the printing of the offer, administration of the Challenge, print and online ads, or in the announcement of the prize.
  • CROSSFUEL Challenge Participants may not solicit local media regarding their participation in the Challenge without prior written consent from the CROSSFUEL Marketing Department. For questions on media relations please contact INFO@MYCROSSFUEL.COM
  • Challenge finalists will be notified by phone or by email.
  • CROSSFUEL reserves the right, in its sole discretion, to modify, cancel or suspend the CROSSFUEL Challenge should an external circumstance arise, or for no reason at all.
  • The odds of winning the CROSSFUEL Challenge depend on the number of people entering and completing the requirements. This cannot be determined in advance.
  • The decision of the judges with respect to selection of the winners, and in regard to all matters relating to this CROSSFUEL Challenge, shall be final.
  • CROSSFUEL makes no express warranty, guarantee or representation of any kind concerning the prizes. Certain restrictions may apply.
  • Prizes awarded to any winner are non-transferrable or may not be assigned to any third party
  • Participants and winners are responsible for paying taxes, shipping, any other incidental expenses on their winnings. All federal, provincial, and local taxes are solely the responsibility of the winner. All Participants are responsible for any tax forms or information required in their country of residence.
  • Winner will be required to verify purchases and results or an alternate winner will be selected.
  • Each Participant assumes all risk of injury, loss or harm of any kind arising from participation in or prizes awarded as a result of this Challenge, and CROSSFUEL shall not be responsible or liable for damages of any kind arising there from. Participants release CROSSFUEL and its directors, officers, executives and employees from all risk, harm, loss, injury or damage that may occur from participating in or resulting from the CROSSFUEL Challenge.
  • Participants may modify their diet and/or training program to suit their goals. Participants are encouraged to seek the assistance and advice of a qualified professional. Prior to beginning any weight-control program or exercise regimen, it is recommended that a physician be consulted.
  • CROSSFUEL reserves the right to award additional prizes at the judges’ discretion. CROSSFUEL reserves the right not to award all prizes in the event that there are an insufficient number of qualified entries received that meet the minimum standards established by the judges.
  • The CROSSFUEL Challenge, all rules and regulations, and any supporting documents are subject to change without prior notice.
  • Questions regarding the CROSSFUEL Challenge should be directed to INFO@MYCROSSFUEL.COM
  • The CROSSFUEL Challenge will run in accordance with these Contest Rules, subject to amendment by CROSSFUEL. CROSSFUEL reserves the right to cancel, amend, modify or terminate this Contest or the Rules at any time in its sole discretion and without notice.